- MS13s
- +
- Details
Year
2021
Client
Marietta Stasiak
Industry
Sport / Personal Trainer
Scope
Brand identity
Design
Maciek Kupis
- Background
MS13 Studio is led by a confident, extremaly professional, hard working woman for whom sport is the entire life. Studio be++er followed those information at every stage of the design process.
The main tasks were to create a logo and brand book together with stationery, marketing materials and apparel.
- Process
The process began with external research and workshops with the owner. Generated insights later in the design process helped to make confident decisions. The logotype represents the owners initials together with her favorite number 13, that also is the day she was born on. The new logo comes in two variations, vertical and horizontal, and was applied on various mockups.
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