- Megabyte
- +
- Details
Year
2022
Client
Megabyte
Industry
AI, Gaming, Entertainment
Scope
Brand identity, Digital design
Design
Maciej Kupis
- Background
Megabyte solves foundational problems at the cutting edge of AI/ML.
The company helps elevate brand’s presence and create lasting connections with their fans by delivering highly engaging and responsive user experiences based on data analysis.
Megabyte clearly had an advance technology and innovative solutions, so be++er design studio’s challenge was to create and visualise narrative to reflect their competences.
- Process
Be++er design studio’s approach started with understanding megabyte’s brand and the market in which they operate.
Drawing inspiration from their brand name “megabyte” (a form of data storage, represented by a square), blended with the human factor (symbolized by a circle), we created round-shaped squares that became the foundation of their communication and established a more cohesive look and feel for their brand.
We brought data-driven insights to life through immersive visuals and playful animations. At the intersection of branding and cutting-edge tech, we’ve created connections that resonate.
By merging data, symbolized by a square, and the human element, represented by a circle, into a single form, we created a foundational shape for a cohesive and engaging visual language.
Every element of Megabyte’s visual identity, from the logo to the playful, data-inspired icons and typography, reflect their core principle of blending technology and human connection. This creates a consistent and memorable brand image that effectively conveys their values of innovation, engagement and collaboration.
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