Thinking immersively, being passionate and designing courageously.
Always looking to come up with unique, creative ideas to design and innovate in entirely new ways, at the same time influencing others. The key is in approaching design problems from different angles and incorporating creative thinking.
To be able to come up with an idea that most likely hasn’t been used before, always trying to tackle each problem with a beginner’s mind. As Shunryu Suzuki says “In the beginner’s mind there are many possibilities, but in the expert’s there are few”.
We all enjoy exploration and getting pleasure from finding interesting experiences. And this is the value that should be cherished. It’s the fuel for being creative and innovative. Be curious, ask questions, learn new thing and explore our beautiful world every day.
Love working with meaningful brands. Big, small and especially those that want to make the world a better place.
Specialising in branding and experience design. Helping businesses achieve their goals and evolve their brands.
Fundamental stage of the process in achieving innovative and distinctive work. In depth research helps me make confident design decisions that later in the process lead to outstanding results. I aim to gather information about organization and their marketplace.
This stage involves rational thinking and creative intelligence. It’s where analysis, synthesis, simplicity and clarity take place. Here I focus strongly on consumers’ needs and emotions as well as on the brand’s competitive environment.
Visualize the future. In this phase of the process I seek to integrate meaning with form, to create a strong brand identity concept. I always try to push boundaries and choose ways the others have not.
Developing look and feel. Finalizing identity design and creating the touchpoints. It’s the exciting part of the process where a new identity or brand goes public and starts telling it’s story.