- CSTM
- +
- Details
Year
2020
Client
Cieślik Transport Międzynarodowy
Industry
Logistic
Scope
Brand identity
Design
Maciej Kupis
- Background
CSTM stands for Cieślik Seweryn Transport Międzynarodowy (Cieślik Seweryn International Transport) and it’s a family owned business from Poland. The company needed not only a new identity but also help with establishing its values and vision.
- Process
The process began with market research and workshops with the owner. The research enabled to understand how to lead the design to create a meaningful brand that is both strong and reliable. The insights generated from the analysis helped to create a unique style and tone of the voice of the brand. New USPs together with a communication strategy have been designed.
The colors, shapes and communication should make this company stand out from the competition, be easy to recognize and hard to forget.
The CSTM logo tells a story about a journey through different roads that every parcel has to accomplish before it meets its final destination. Letters were developed based on the shapes of the road elements. This includes roads, bridges, junctions with the right balance, and proportions.
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