- LawBon
- +
- Details
Year
2022
Client
LawBon Kancelaria Prawna
Industry
Law
Scope
Brand identity, Landing Page, Presentation
Design
Maciej Kupis
- Background
„We will take care of unexpected” is the new communication/brand promise of LawBon Solicitors, designed by be++er studio, together with new brand strategy and a modern, timeless symbol.
The company specializes in providing services to entities from the maritime transport and insurance industry and is located in south Poland close to the Baltic sea.
- Process
The main role of the solicitors is to be always ready to defend client’s rights and their business.
Workshops with LawBon helped to understand how the business operates and together with their location were the main inspiration to lead the strategy and design process.
„Instead of designing identity with fancy buildings and people with suits that is extensively used, I wanted to create a brand that will tell a meaningful story” – Maciej Kupis, be++er designer.
The iceberg plays here the main role. Company is being always prepared not only for what is expected as we can see looking at the top of the iceberg, but also for what is unseen – the unexpected.
The new symbol was designed to represent letters „L” and „B” but most important was to implement into it the iceberg.
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