- Snl–lab™
- +
- Details
Year
2024
Client
Supernormal–labs™
Industry
Digital Agency
Scope
Brand identity, Digital design
Design
Maciej Kupis
- Background
Supernormal–labs™ is a digital agency on a mission to be the best and most trusted partner in harnessing technology, challenging industry standards and influencing generations.
Be++er design studio was assigned to create a cutting-edge brand identity that fosters innovation and stands out from the crowd.
- Process
By looking beyond traditional digital agency images and placing Snl–labs™ core services in center of the entire brand identity, a remarkable idea was born.
Injecting superpowers and motion in three different business sectors Snl–labs™ operate, gave birth to an engaging, impactful, and exceptional visual identity and digital experience.
From challenging industry standards symbol and art direction to colours and typography selection, everything was meticulously planned, designed and executed.
The fundaments of Snl–labs’ brand identity were designed based on its core services – Brand Strategy, Performance and Data. Each service was charged with superpowers and gained a distinct identity – the Supernormal identity.
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