Brand identity, Website
A team of strong and young women has just begun its journey into the law world. All they needed was just a clean visual identity that would match the way this notary office operates.
The owner of the Kalina Bartecka Notary Office approached be++er to create elegant yet strong image for her new office together with a new website.
The process began with market research and workshops with the owner. The competitor audit helped to generate insights on how to build the brand and website. The word No BA in Polish means „sure yeah”, and is very informal, but on the other hand represents a fresh, young approach in the old, bureaucratic sector.
Reponos is an IT consulting firm that also provides cloudbased solutions. The company uses digital technologies to create new, or modify existing, business processes, culture, and customer experiences to help their clients meet rapidly changing market requirements. The company had outstanding quality services and needed identity that will translate their sills to more business oriented, yet simplified language. Be++er design studio helped Reponos clarify their message, their values and create a distinctive, consumer friendly image.
A deep research of Reponos’ market, industry’s common trends, competition and target group provided fundamental insights that helped be++er make confident design decisions.
As a result, a unique brand was created that can be trusted and speaks the language of their core audience. The entire identity was built based on simplicity. The information architecture, structure and marketing communication are clear and easy to understand. The regular weights of the font family are optimized for on-screen text usage and can also be used in print design.
The unique symbol represents the letters 'r’ and 'p’ and is based on one of the simplest shapes that also represent storage of information. It tells a story of data simplification. Gathering all the inputs and transforming them into simple digital data.